There is a community and an audience online for just about every story, idea, and concept. The problem is that many people don’t know how to create their ideas online, and to build and engage a community around those ideas. That is what you will begin to build in this course – a storyworld around your digital media endeavours (whether for personal branding, business or a project). This will include utilizing WordPress to build a professional website, optimizing SEO to that website and an associated youtube channel, niche audience building, creation of and participation in a digital storytelling campaign, measuring social metrics, crowdfunding, crafting appealing email newsletters, and developing a long term strategy for continued community engagement.
While its true most of us have set up social media accounts, are you aware of the subtle nuances of using your social media effectively? Do you know how to stand out in the digital space over the non-stop buzz of social media noise? Ultimately, understanding the story you wish to tell is key, along with the art of being able to tell a good story. The focus of this course is identifying the story you wish to tell and learning to manipulate social media tools to better tell it. This skill set includes building your (or your business’) social media presence, identifying the best social media platforms for your story, and learning social media time management around your digital storytelling.
This Institute addresses a large gap borne out by recent research on digital games and learning: teachers, who by and large have limited to no experience of digital games, also struggle to recognize, and, therefore have little idea how to assess, what is being learned through playing them. By bridging this gap, the Institute also addresses one of the core initiatives of the redesigned B.C. curriculum – digital literacies. Not all children and youth have played digital games, yet it is the modus operandi of the 21st century, used in training, jobs, and social and cultural life.
The questions this Institute will address are: How, and why, do we create learning environments that support both play and making digital games? How do we recognize, document and assess engagement and learning through digital game play? And what are the creative and computational possibilities of learning through making games? This Institute will establish a foundation for participants to answer these questions through an intensive, week-long immersion in digital games, learning and pedagogy.
There is a community and an audience online for just about every story, idea, and concept. The problem is that many people don’t know how to create their ideas online, and to build and engage a community around those ideas. That is what you will begin to build in this course – a storyworld around your digital media endeavours (whether for personal branding, business or a project). This will include utilizing WordPress to build a professional website, optimizing SEO to that website and an associated youtube channel, niche audience building, creation of and participation in a digital storytelling campaign, measuring social metrics, crowdfunding, crafting appealing email newsletters, and developing a long term strategy for continued community engagement.
While its true most of us have set up social media accounts, are you aware of the subtle nuances of using your social media effectively? Do you know how to stand out in the digital space over the non-stop buzz of social media noise? Ultimately, understanding the story you wish to tell is key, along with the art of being able to tell a good story. The focus of this course is identifying the story you wish to tell and learning to manipulate social media tools to better tell it. This skill set includes building your (or your business’) social media presence, identifying the best social media platforms for your story, and learning social media time management around your digital storytelling.