Let’s face it. Most of us have set up social media accounts, but do you know the subtle nuances of using your social media effectively or how to standout in the space over the non-stop buzz of social media noise? Ultimately, understanding the story you wish to tell is key, along with the art of being able to tell a good story. That is the focus of this course – identifying the story (whether for personal branding, business or project based) that you wish to tell in the digital space, and learning to manipulate social media tools to better tell that story. This will include: building yours or your business’ social media presence, identifying the best social media platforms for your story, and learning social media time management around your digital storytelling.
- Dates: January 12th – March 29th, 2016
- Location: Online
Erica has the gift of making a very ‘technological’ subject accessible and understandable for everyone… even those who are not quite up to speed yet with all the ins and outs of Social Media. Her wealth of examples and stories infuse what could be an overwhelming topic with a sense of normality and fun. Her willingness to go above and beyond when it comes to encouraging the learning process, creativity and support is highly appreciated and mark her as a very generous educator.
~ Ina Stockhausen, past student
Instructor: Erica Hargreave
Erica Hargreave, Founder and Creative Head of Ahimsa Media, has been creating cross-platform media and immersive storyworlds before she knew there were terms for what she was doing. Her early integration into the digital space and ability to develop stories interactively, led to the creation of one of the first digital / transmedia storytelling companies. She has led her team in paving the way for the acceptance of digital and transmedia characters in the digital sphere (and real life); been the digital voice behind films and TV Series; and developed and implemented digital, interactive and transmedia strategy and storytelling courses at a number of post-secondary institutions.
Along the way, she discovered the power that story holds in brand promotion, and has learned how to weave story through a brand’s digital existence. By building a brand with story to targeted audiences in digital niche communities, she creates engaged communities that care about the brand and it’s success. Similarly in the case of her own storytelling properties and those of the television series she’s worked on, she has created engaged audiences that feel they have a stake in the success of the story.
Over the years, Erica has written for TV, magazines, books, the web and the education sector. She has worked as a creative producer for both TV and theater, directed, and even starred in her own TV Show. Thriving on challenges and the desire to solve problems, Erica has been focusing her storytelling on emerging, digital and transmedia for the past decade and has been loving it. She loves to share this passion with others and help them to bring their stories to life too. In this bent, Erica speaks around the world about digital and transmedia storytelling and how it can be applied to media, brands, travel and education; inspiring others to find their creativity and story, and empowering them with the knowledge to put it into action!