Erica Hargreave has enjoyed creating digital media courses in-person for BCIT since 2009, and online (with the help of Lori Yearwood) since 2013. Read on below to learn more about BCST 3073 – Building Your Digital Media Presence, now an online, post secondary accredited course offered through BCIT School of Business’ Broadcast Media and Communication Part Time Studies Program.
As the ‘social’ part of ‘social media’ would suggest, so much of being successful in the digital space is about engaging and building communities. It is for this reason, that Erica Hargreave, a pioneer in convergent, interactive, and digital storytelling has been successful in building engaged storyworlds. Ultimately this is what she will help you to build in this course – a storyworld around your cross-platform storytelling endeavours (whether for personal branding, business or a project). This will include utilizing WordPress to build a professional website, optimizing SEO to that website, niche audience building, creation of and participation in a digital storytelling campaign, measuring social metrics, crowdfunding, crafting appealing email newsletters, and developing a long term strategy for continued community engagement.
Next Course Offering:
|January 4 – April 5, 2021
In the meantime, you can watch below to learn more about the concept of Storyworlds: