As the ‘social’ part of ‘social media’ would suggest, so much of being successful in the digital space is about engaging and building communities. It is for this reason, that Erica Hargreave, a pioneer in convergent, transmedia and digital storytelling has been successful in building engaged storyworlds. Ultimately this is what she will help you to build in this course – a storyworld around your cross-platform storytelling endeavours (whether for personal branding, business or a project). This will include utilizing WordPress to build a professional website, optimizing SEO to that website, niche audience building, creation of and participation in a digital storytelling campaign, measuring social metrics, crowdfunding, crafting appealing email newsletters, and developing a long term strategy for continued community engagement.
- Dates: September 20 – December 6, 2016
- Location: Online
I have had the delectation of hearing Erica speak at IOETI Conference in Egypt, great stories and a shipload of inspiration. She’s very well rounded and knows how to integrate those stories into everyday life and business. Erica’s authenticity and enthusiasm on stage is simply infectious.
Erica gets it. She understands the importance of marketing, social and traditional media and clear communication strategies. I would highly recommend her services.
~ Tharwat Abouraya, Certified Travel Industry Executive
Instructor: Erica Hargreave
Erica Hargreave, Founder and Creative Head of Ahimsa Media, has been creating cross-platform media and immersive storyworlds before she knew there were terms for what she was doing. Her early integration into the digital space and ability to develop stories interactively, led to the creation of one of the first digital / transmedia storytelling companies. She has led her team in paving the way for the acceptance of digital and transmedia characters in the digital sphere (and real life); been the digital voice behind films and TV Series; and developed and implemented digital, interactive and transmedia strategy and storytelling courses at a number of post-secondary institutions.
Along the way, she discovered the power that story holds in brand promotion, and has learned how to weave story through a brand’s digital existence. By building a brand with story to targeted audiences in digital niche communities, she creates engaged communities that care about the brand and it’s success. Similarly in the case of her own storytelling properties and those of the television series she’s worked on, she has created engaged audiences that feel they have a stake in the success of the story.
Over the years, Erica has written for TV, magazines, books, the web and the education sector. She has worked as a creative producer for both TV and theater, directed, and even starred in her own TV Show. Thriving on challenges and the desire to solve problems, Erica has been focusing her storytelling on emerging, digital and transmedia for the past decade and has been loving it. She loves to share this passion with others and help them to bring their stories to life too. In this bent, Erica speaks around the world about digital and transmedia storytelling and how it can be applied to media, brands, travel and education; inspiring others to find their creativity and story, and empowering them with the knowledge to put it into action!